John Lewis benefits from Mothers Day and warm spring weather
The retailer said stores benefitted from a combination of Mother's Day gift buying, price matching competitor activity and better spring weather which all boosted sales. The week closed up 12% on the previous week and up 3.1 % on last year. Online sales were also good with fashion standing out as the star performer by closing 82% higher than last year.
Of the branches, Oxford Street and Peter Jones both achieved double-digit increases. Mother's Day gift buying was strong in these stores with fashion performing well and beauty sales seeing an increase of over 40%. Other stores fared badly with Poole seeing a 33.5% decline in sales year-on-year and Cribbs Causeway saw trading fall by 13.7%.
Dino Rocos, John Lewis operations director said, “The uplift in demand, supported by strong seasonal products, good availability, and indeed strong marketing activity, led to the best week of the half to date.”
He added, “Looking ahead, this week provides us with an opportunity to build on this success and capitalise on the later Easter and school holidays that will run into the royal wedding and May bank holiday.”
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