THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
John Lewis unveils Christmas ad featuring Elton John

John Lewis has released its highly anticipated Christmas advert featuring Elton John.

DEPARTMENT STORES

John Lewis unveils Christmas ad featuring Elton John

John Lewis has released its highly anticipated Christmas advert featuring Elton John.

The advert tells how one particular gift inspired and influenced a little boy's life, with the boy just happening to be John.

The story begins in the present day then looks back through John’s life, taking viewers right back to the moment when he received the gift of his grandmother's piano.

The advert features John’s 'Your Song' as the soundtrack

Craig Inglis, partner and customer director at John Lewis & Partners, said: “Think back to all of the Christmases that you have enjoyed over the years - I’m sure there is one very special gift that stands out above all others. That's the magical feeling we wanted to bring to life this year.”

John added: “The John Lewis Christmas campaign has so many warm memories for me and my family. It's been a lovely opportunity for me to reflect on my life in music and the incredible journey.”

John Lewis will also be inviting shoppers at John Lewis Oxford Street to step into the set of the ad and experience it for themselves. The shop has set aside 2,000 square feet of space on the 3rd floor where customers can explore the dressing room, recording studio and living room sets from the ad. They can also see the props, listen to recordings from John's 17-11-70 album and have photos taken at the piano. The retailer is also making a Yamaha piano available to play in the store and in 14 other shops across the UK.

In addition, customers will be able to view a daily musical light show that is being projected from the shop's Oxford Street windows every 30 minutes from 4pm.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process