John Lewis unveils Christmas ad featuring Elton John
John Lewis has released its highly anticipated Christmas advert featuring Elton John.
The advert tells how one particular gift inspired and influenced a little boy's life, with the boy just happening to be John.
The story begins in the present day then looks back through John’s life, taking viewers right back to the moment when he received the gift of his grandmother's piano.
The advert features John’s 'Your Song' as the soundtrack
Craig Inglis, partner and customer director at John Lewis & Partners, said: “Think back to all of the Christmases that you have enjoyed over the years - I’m sure there is one very special gift that stands out above all others. That's the magical feeling we wanted to bring to life this year.”
John added: “The John Lewis Christmas campaign has so many warm memories for me and my family. It's been a lovely opportunity for me to reflect on my life in music and the incredible journey.”
John Lewis will also be inviting shoppers at John Lewis Oxford Street to step into the set of the ad and experience it for themselves. The shop has set aside 2,000 square feet of space on the 3rd floor where customers can explore the dressing room, recording studio and living room sets from the ad. They can also see the props, listen to recordings from John's 17-11-70 album and have photos taken at the piano. The retailer is also making a Yamaha piano available to play in the store and in 14 other shops across the UK.
In addition, customers will be able to view a daily musical light show that is being projected from the shop's Oxford Street windows every 30 minutes from 4pm.
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