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John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”. 

FASHION

John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”. 

Created in-house by the John Lewis design studio team, the collection includes 300 designs.

The move is part of the retailer’s plans to build a £500 million own brand fashion business, and for half of its products to be either own brand or exclusive.  

The first collection will go on sale on 4 September and will include womenswear pieces, handbags and accessories.  

Christine Kasoulis, fashion buying director at John Lewis, said: “This launch is our most significant investment in fashion to date and  builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”

To grow its own brand business, John Lewis has made its largest ever investment in product development roles by recruiting 50% more designers and 70% more technologists.

The new fashion collection will be available in sizes 8 to 20 and prices will range from £10 for a cotton jersey tank to £250 for a cashmere coat.

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