John Lewis to make biggest own brand launch to date
Created in-house by the John Lewis design studio team, the collection includes 300 designs.
The move is part of the retailer’s plans to build a £500 million own brand fashion business, and for half of its products to be either own brand or exclusive.
The first collection will go on sale on 4 September and will include womenswear pieces, handbags and accessories.
Christine Kasoulis, fashion buying director at John Lewis, said: “This launch is our most significant investment in fashion to date and builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”
To grow its own brand business, John Lewis has made its largest ever investment in product development roles by recruiting 50% more designers and 70% more technologists.
The new fashion collection will be available in sizes 8 to 20 and prices will range from £10 for a cotton jersey tank to £250 for a cashmere coat.
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