Joey Wat to head up Superdrug and Savers
The announcement follows the surprise resignation of Jeremy Seigal last week, who had been chief executive of AS Watson Health & Beauty UK since 2008. It also follows news that Superdrug posted a 2.5% rise in sales between 27 November and 31 December. Online sales jumped by 94.9% in the five week period.
Wat commented: "I am excited to take up this new appointment. Both Superdrug and Savers have established clear brand positioning in the last few years as the UK high street retailers for accessible beauty and great value."
She added: "The recent launch of Superdrug Beautycard has generated a lot of interest amongst our customers. Together with the management and our store teams, we will focus on delivering customer-focused offers and improving customer service to meet and exceed their expectations."
Superdrug said that one in five transactions during December were made using the new ‘Beautycard’ which was launched in May 2011.
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