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Joe Browns chooses Meadowhall for first ever store

Fashion retailer Joe Browns has chosen Sheffield’s Meadowhall shopping centre for the opening of its first bricks-and-mortar store.

FASHION

Joe Browns chooses Meadowhall for first ever store

Fashion retailer Joe Browns has chosen Sheffield’s Meadowhall shopping centre for the opening of its first bricks-and-mortar store.

To be designed by Dalziel and Pow, the 4,000 square foot shop’s opening in the centre’s High Street will coincide with the launch of the brand’s new Autumn Winter 2017 collection of clothing and accessories for men and women.

Simon Brown, managing director and founder of Joe Browns, said: “We are thrilled at the opportunity to launch our first ever store within Meadowhall, offering our existing loyal customers a new way to shop with us and allowing us to meet a brand new audience. This is a really exciting step for the company that will transform us into a true multi-channel retailer and we can’t wait to start that journey at Meadowhall.”

A string of premium brands have recently committed to British Land operated Meadowhall including Flannels, Neal’s Yard, Tag Heuer and Nespresso. In addition, House of Fraser, All Saints, Hollister and Hugo Boss are redesigning their stores.

Richard Crowther, asset manager for British Land, said: “Such a unique brand choosing Meadowhall for its global debut demonstrates Meadowhall’s firm position as a leading UK retail and leisure destination. We think it’s a strong endorsement of our work to create environments that reflect the way people shop and demonstrates the importance of an omnichannel offering for today’s retailers.”

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