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JML launches new beauty division

JML has launched a new cosmetics arm called JML Cosmetics.

HEALTH & BEAUTY

JML launches new beauty division

JML has launched a new cosmetics arm called JML Cosmetics.

The new company will produce a range of brands within the health and beauty sector.

JML said JML Cosmetics will allow it to develop products aimed at a different consumer base from its core demographic. The range will use JML’s existing channels and infrastructure but will also look to gain ground in the retail and website space without competing with existing JML products.

The company has recently launched its first product, a lipstick called True Lips that adjusts its colour based on the unique chemical makeup of the wearer’s lips.

Ken Daly, chief executive of JML (pictured), said: “Health and beauty is a rapidly growing market where retail is still extremely important.

“Product demonstration has always been synonymous with the JML brand, and given its importance in the cosmetic space, we see our movement into Health and Beauty as a natural progression for the company.”

The launch of JML Cosmetics follows two health and beauty sub-brands that JML developed earlier this year, True Lips and digital marketing start-up Brand Evangelists.

JML chief sales officer Brian Keogh added: “Innovative health and beauty products represent a huge market and one in which JML can demonstrate their track record of product development.”

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