JJB shrugs off Englands World Cup disaster
Sales at JJB Sports have continued in line with expectations despite England's early exit from the World Cup.
Sales for the six weeks from 24 May to 4 July were up 22.3% on a like-for-like basis.Sterling gross margin on a like-for-like basis over the same period was up 54.5% resulting in an overall like-for-like gross margin over the same period of 43.9%.
Cumulative like-for-like sales since the start of the financial year on 1 February to 4 July are positive 12.1% while cumulative gross margin for the same period is 43.8% - a 7.3 percentage point improvement on last year and a 5.4 percentage point improvement since the end of the last financial year
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