THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
JJB sales drive fails to deliver

The retailer launched a price offensive for the autumn and Christmas period to protect its "Serious about Sport" turnaround strategy from the challenging high sreet trading conditions.

CITY & CORPORATE

JJB sales drive fails to deliver

The retailer launched a price offensive for the autumn and Christmas period to protect its "Serious about Sport" turnaround strategy from the challenging high sreet trading conditions.

Excluding value added tax, like for like (LFL) sales for the period from 2 August 2010 to 7 November were up 11.5% on the corresponding period of last year.

That’s below the rate achieved in the year to date (YTD). Year to date LFL sales are up 13.4% compared to the equivalent period last year, a slight improvement on the 13% YTD rise the company reported at the end of September.

Year to date gross margin is 40.6%, but in the period covered by the trading update it was 37.6%, reflecting significant promotional activity.
 
The board believes that current trading conditions are having and will continue to have a negative impact on its expectations for the full year - although the outcome remains heavily dependent on our performance during the important pre-Christmas and New Year sale periods.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019