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Jessops installs new POS touch  screens

Jessops, the photographic retailer, has announced that it is using industry first technology for the point of sales touch screens installed at its new 4000 sq ft ‘Centre of Excellence’ store in Birmingham.

GENERAL MERCHANDISE

Jessops installs new POS touch screens

Jessops, the photographic retailer, has announced that it is using industry first technology for the point of sales touch screens installed at its new 4000 sq ft ‘Centre of Excellence’ store in Birmingham.

The retailer said that Toccare Bezel Free Touch screens supplied by DigiPos Store Solutions have enabled Jessops to improve how it showcases products to customers in store. The 'Centre of Excellence’ store currently houses eight screens, supported by DigiPoS’ Retail Active 8000 processors.

Commenting on the installation, Kam Patel, retail technical support analyst at Jessops, said: “The black gloss finish of the Toccare screens fits in really well with the look and feel of the new concept stores, and the product is also strong and durable. Given we plan to use these screens for a long time these were key factors.”

Patel continued: “The screen provides outstanding image transmission and multi-touch technology, which really helps store staff to showcase our products, when showing clients the Jessops website.”

Ian Patterson, managing director EMEA at DigiPoS Store Solutions, added: “Touch screen technology is becoming a must have for retailers when it comes to the point of sale. When tills are right in front of the customer they need to look good.

He added: “A camera purchase isn’t one that is taken lightly by a customer – they need to feel they are being provided with all of the information, and interaction with the product is vital. Touch screen technology supports this process well.” 

Jessops said it was now planning the opening of its second ‘Centre of Excellence’ store in Manchester, where the retailer has committed to using the Toccare technology.

 

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