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Jessops drives photobook sales with digital campaign

Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.

GENERAL MERCHANDISE

Jessops drives photobook sales with digital campaign

Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.

The camera retailer has appointed digital marketing agency R.O.EYE to reach new customers and promote its photobook products.

Jessops will target specific groups including wedding-related communities, parents, pet owners and those travelling.

Paul McCallum, head of customer acquisition at Jessops, said: "The biggest selling products at Jessops are mid to high end cameras targeted at the photography enthusiast, while one of the fastest-growing parts of the business is the sale of printed products.”

R.O.EYE will help Jessops to engage with content publishers to generate awareness where people are talking about photography, as well as reach certain types of individuals likely to be interested in creating photobooks.

It will also assist Jessops in measuring the value of every part of the customer journey through its new attribution technology.

 

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