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JD.com launches 'Best of Britain' store to showcase UK brands to China

JD.com and China-Britain Business Council have partnered to launch a pop-up store on JD.com to showcase some of the best known and up-and-coming British brands to Chinese consumers.

GENERAL MERCHANDISE

JD.com launches 'Best of Britain' store to showcase UK brands to China

The pop-up store has been launched on JD Worldwide, JD.com’s cross-border ecommerce platform, to introduce a number of British brands to Chinese consumers for the first time.

For the first eight weeks, the store will focus on the cosmetics category. Brands featured on the store include Argentum, BarryM, Bronnley, Cowshed, Fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy.

Kaisi Li, deputy general manager of JD Worldwide, said: “Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is.

“UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past. With our end-to-end cross-border ecommerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily."

In September, the site will move its focus to baby and maternal care products then showcase other categories later in the year.

Jack Porteus, assistant director of retail and the creative industries at China-Britain Business Council, added: “There is huge and growing demand from Chinese consumers for high-quality, guaranteed authentic British products, particularly in categories like cosmetics and beauty.

“We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”

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