JD Sports moves multi-channel content and production team to The Sharp Project
The company has taken 10,400 sq ft of space at The Sharp Project’s ‘Stage 02’ and will use it as a permanent base for the production of its digital and marketing content.
The space includes a new mezzanine floor which will be home to 58 staff who will relocate from the group’s Pilsworth headquarters in September.
The team will deliver multi-channel content across JD Sports and the group’s brands which include Bank, Scotts, Tessuti, Blacks, Millets, Ultimate Outdoors and Foot Patrol.
JD Sports executive chairman Peter Cowgill said: “This is a very exciting step for us. Multi-channel is a significant growth area for us and a key strategic priority. Taking this facility at The Sharp Project means we can facilitate our rapid growth and future demands while still keeping it local.
“We are combining all of our content, photography, design and production into a single multi-channel team. We are a forward looking company and taking permanent production space is an innovative approach for a retailer that enables us to be much more self-sufficient and productive. It will help us keep ahead of the competition.”
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