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JD Sports enjoys strong Christmas trading

JD Sports Fashion has reported that its full year profits should be in line with City forecasts following stronger trading over the festive period. The sportswear… View Article

GENERAL MERCHANDISE NEWS

JD Sports enjoys strong Christmas trading

JD Sports Fashion has reported that its full year profits should be in line with City forecasts following stronger trading over the festive period.

The sportswear retailer said its sports fascias stores had put in a robust performance at Christmas which meant that like-for-like sales for its core fascia stores at the end of the 48 weeks to 4 January 2014 were now marginally ahead of the 5.8% growth seen in the first half of the financial year.

Due to the strong performance within the sports fascias, JD said it was now focusing on improving the performance of other fascias within the group.

Peter Cowgill, JD executive chairman, said: “Christmas 2013 has seen yet another very robust performance from our core Sports Fascias. Throughout recent years of considerable change and expansion for the group, the core Sports Fascias’ proposition has continued to be developed and enhanced. I am delighted that the most recent six weeks’ trading has continued to give confidence for the future. I also expect considerable further progress elsewhere in the group in 2014.”

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