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Jamie Oliver has the Christmas Number One Book

Jamie Oliver’s 30-Minute Meals (Penguin) is this year’s Christmas number one book, according to today’s book sales figures released by Nielsen BookScan.

BRANDS

Jamie Oliver has the Christmas Number One Book

Jamie Oliver’s 30-Minute Meals (Penguin) is this year’s Christmas number one book, according to today’s book sales figures released by Nielsen BookScan.

The book outsold its nearest rival, A Simples Life: the Life and Times of Aleksandr Orlov (Random House) by the advertising world’s most famous CGI meercat, by two copies to one in the last seven days.

Unlike last year, when the race for the number one position was tightly fought between Dan Brown, Stephenie Meyer and Guinness World Records (Guinness), Jamie Oliver has been the front runner all the way, according to Waterstone’s.

"Jamie is always big at Christmas, but this book has been something else – we sold more of it by the end of November than we did of last year’s Jamie’s America by the New Year.”

Waterstone’s puts this stunning leap in sales down to Jamie reconnecting with his core audience. “This was classic Jamie; great recipes, enthusiastically explained and easily achieved. It’s a book that will get used, a lot.”

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