THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Jamie Oliver bows out as face of Sainsbury's with last ever TV advert

TV chef Jamie Oliver is standing down from his role as the face of Sainsbury’s following the broadcast of his final TV advert for the retailer over the weekend.

BRANDS

Jamie Oliver bows out as face of Sainsbury's with last ever TV advert

The Christmas advert, which was shown for the first time during an X Factor break, features Oliver cooking a Christmas dinner for a full pantomime cast. The advert was directed by Jamie Rafn and was created by AMV BBDO.

Since signing with Sainsbury's in 2000, Oliver has featured in over 100 adverts for the retailer as well as working on a number of other Sainsbury's initiatives including the Feed Your Family for a Fiver campaign. More recently he played a part in the Sainsbury's drive to encourage its customers to Switch the Fish.

Justin King, Sainsbury's chief executive, said: "Jamie has been a brilliant ambassador for Sainsbury's and our partnership with him has been a great success. By working together we have generated ideas that have helped inspire a generation of cooks and this advert is a fitting way for the relationship to come to a close. I am sure that this advert, which showcases our fantastic range of tasty Christmas food in a fun, vibrant and exciting way, will be a real hit with customers."

Oliver added: "It's the end of an era but it's a good time to move on and what a great way to say goodbye - with a huge Christmas party in a wonderful venue. I've always really appreciated working with the Sainsbury's team and store colleagues. We've had such a good laugh over the years and I think we made a great team. I will miss them all and I wish everyone all the best for the future."

Earlier this month Sainsbury's announced that the former England football team captain David Beckham was to become its new brand ambassador. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing