Jaeger launches transactional mobile site with international payment options
Belinda Earl, Jaeger Group Chief Executive, commented, “The launch of our new mobile site marks another milestone in Jaeger's multichannel strategy. Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.”
Making Jaeger’s entire flagship collection accessible, Jaeger has created a mobile-optimised site that can be used across multiple handsets, giving the site longevity as new models come on the market.
The website was developed by DesignUK and key mobile site features include:
• Quick one-click checkout for registered users
• Shared shopping basket across the mobile and main e-commerce site
• Clear product listings for easy browsing
• Shoppers can choose to pay across multiple currency options
• International delivery options, as per Jaeger’s main e-commerce site
Coupled with the continued overall growth of mobile visits, Jaeger’s new transactional mobile site is anticipated to more than double the rate at which visits from smartphones convert to purchase, with a predicted 80% increase of total mobile sales within the next six months.
Since the start of the year, Jaeger has seen its sales and visits from mobile devices double. With mobile sales (inc. iPad) now accounting for 8% of its total sales, Jaeger has created the mobile-optimised solution to leverage the potential of the channel. As general mobile usage accelerates, figures show that 54% of users who use a Smartphone are happy to purchase via m-commerce (YouGov).
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