Jaeger launches Facebook app for Vogue Fashion's Night Out
Jaeger, the luxury fashion brand, has launched a Facebook application as part of Vogue Fashions Night Out as it looks to grow its social media channels and community engagement.
Developed by One iota, the ‘Jaeger Your Style’ application was deeply integrated on the Facebook Platform to enable in-store shoppers at Vogue Fashion’s Night Out to design and style their own garment.
Once designed, users were then able to share their entry with friends and receive votes. The user with the most votes received via the app will win a piece of jewellery from the Scott Wilson for Jaeger London range.
Commenting on the application launch, Lisa Henderson, marketing manager at Jaeger said: "The application has been a real success for us. We are thrilled that our customers are engaging with the application and have submitted so many creative designs."
The application was optimised for desktop, tablet and mobile devices so Jaeger shoppers and Facebook Fans could access the application on a device of their choice.
Damian Hanson, One iota CEO, added: "We are delighted to have supported Jaeger with this project. It was clear from the outset they wanted to bring new levels of innovation and engagement to their shoppers on Vogue Fashion’s Night Out and drive social awareness of the event. Facebook provided the perfect platform for us to launch this and ensuring it worked on mobile and tablet devices was critical. Our expertise and the vision of Jaeger ensured that the app was a brilliant success."
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