Jaeger launches Boutique Gallery for emerging fashion talent
Jaeger is launching a new space in its flagship store in Londons Regent Street which is devoted to a carefully selected mix of some of the UKs leading emerging brands.
The Boutique Gallery will showcase a range of upcoming clothing, jewellery and accessory brands including Charlotte Taylor, Aloe and Studio Nicholson as well as Jaeger’s contemporary Boutique by Jaeger line. A number of established brands will also be featured including Orla Kiely, Preen and French Sole.
Jaeger said the aim of the project was to offer a platform for the UK's design talent in a central London location.
Shailina Parti, brand director at Jaeger, explained: "We are proud of our British heritage and are delighted to be able to offer support to established and emerging British designer brands who share our aesthetic of quality, craftsmanship and innovation in design.
"The Boutique Gallery is a unique new concept that allows brands who may not otherwise have the opportunity to own retail space in Central London to show their collections in a coveted location."
Jaeger has also included a coffee lounge within the space featuring a gallery wall display of Jaeger’s history.
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