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Jaeger increases reward for its loyal customers

UK fashion retailer, Jaeger is increasing the value of its loyalty scheme for customers ‘making it the most generous fashion brand loyalty scheme on the high street today’.

GENERAL MERCHANDISE

Jaeger increases reward for its loyal customers

UK fashion retailer, Jaeger is increasing the value of its loyalty scheme for customers ‘making it the most generous fashion brand loyalty scheme on the high street today’.

Jaeger is investing more into its loyalty offer, meaning that customers will now be able to enjoy around 13 points per £1 of their loyalty spend.
 
This increase in voucher thresholds to improve reward benefits for members will work in increments of £150. This means that if a customer spends over £150, they receive a £20 reward voucher, and a £30 voucher for spend over £300. There will be no upper spend limit on this reward threshold.
 
Jaeger, which launched its scheme with retail loyalty specialist Ikano Financial Services in 2008, has opted to focus more on its product proposition, and sees its loyalty scheme as key to this strategy.
 
“Recognising our customers’ loyalty is central to our business strategy and by incentivising them to shop more, we are capitalising on our objective of rewarding their loyalty.” explains Carolyn Springett, managing director at Jaeger.
 
“Our increase in voucher thresholds is just another way that we are enhancing our customer loyalty programme to further improve their shopping experience at Jaeger.”
 
This latest investment in Jaeger’s loyalty scheme follows Jaeger and Ikano being shortlisted twice with the scheme at this year’s Loyalty Awards, in retail and CRM loyalty programme of the year categories.
 
The new loyalty scheme thresholds will begin at the start of September 2012 and will be available to all new and existing Jaeger loyalty scheme members.

Customer loyalty should be high on the agenda af all retailers. Following our previous succesful conferences, the Retail Bulletin is organising its 4th Customer Loyalty Conference, 12th June 2013. If you are interested in sponsorship or attending as a delegate, please click here.

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