J Crew to expand into Asia
American fashion brand J Crew is to begin selling its clothes in Beijing and Hong Kong this autumn as it expands its retail presence outside of North America.
The company has announced a strategic partnership with Asia based department store Lane Crawford which will enable it to sell a selection of its autumn/winter 2012 collections through Lane Crawford’s retail and online stores.
The partnership will debut in October at the Lane Crawford IFC mall in Hong Kong and the Seasons Place store in Beijing, as well as online at lanecrawford.com.
Millard Drexler, J.Crew's chairman and CEO said: "We always want to work with the 'best of the best,' and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia."
Andrew Keith, Lane Crawford's president added: "We are thrilled to be collaborating with J.Crew on this first-ever, unique multi-channel project. J.Crew is renowned in the US for bringing together an exceptional level of quality and distinctive styling, paired together with Lane Crawford's exclusive edit; we are very excited to offer this unique experience to the Hong Kong and China markets."
Established in 1983, J Crew operates 277 retail stores across America and Canada, as well as 96 factory outlets and an online store.
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