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Is it really necessary to shrink-wrap a Cucumber?

What does sustainability mean to packaging designers? An impenetrable jungle of conflicting advice? Yet more legislative hoops to jump through? A millstone which obliterates any good design ideas and aesthetic appeal?

BRANDS

Is it really necessary to shrink-wrap a Cucumber?

What does sustainability mean to packaging designers? An impenetrable jungle of conflicting advice? Yet more legislative hoops to jump through? A millstone which obliterates any good design ideas and aesthetic appeal?

These challenges will be addressed by a new hands-on professional workshop, launching on the 10th December. Run by Brunel University and Designplus, the one day course will enable packaging professionals and designers to produce sustainable packaging without compromising on design. 

The Cucumber Seminars will equip both packaging professionals and individuals within design consultancies to get up to speed with environmental packaging design. After attending, delegates will become their team’s in-house sustainability expert with the knowledge and tools to look after both their turnover and the planet.

Not going green is a mistake that few manufacturers or retailers can afford to make, both in terms of financial savings on reduced energy and materials, and of increasing pressure from consumers for corporate responsibility. Giants such as Cadbury’s are demonstrating the need for change, by aiming to reduce gift packaging by 25% by Christmas 2010.

Course leader Laurel Miller, of a.m. associates said: “We see the environmental challenge as something which can really be turned into an advantage, with the right knowledge. We’ve always put great emphasis on making our work eco-friendly, our company ethos being minimal materials, maximum protection.  Now the environmental challenge has come home to roost with us. Through the Cucumber Seminars we can convey our experience of working with major brands combined with our understanding of designing packaging within an environmental framework.”

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