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IRO to make its debut in UK
New IRO store in Brompton Cross

Luxury French fashion brand IRO is to open its first UK store this summer.

GENERAL MERCHANDISE

IRO to make its debut in UK

Launched in 2004 by brothers Laurent and Arik Bitton, the brand has taken a 1,500 sq ft store in London’s Brompton Cross.

The area is fast becoming London’s newest luxury address behind Bond Street, Sloane Street and Mount Street with high end retailers such as Philip Lim, Carven, Carolina Herrera, J Crew Women, Maje and Sandro all opening stores there.

Natalie Lintott, a partner in Cushman & Wakefield’s central London retail team which advised IRO , said: “IRO’s edgy appeal will ensure success in Brompton Cross – the brand fits perfectly into the eclectic and upmarket tenant mix in the area. Brompton Cross has gone from strength-to-strength in recent years and is now firmly positioned as London’s 'fourth luxury destination'.”

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