IRO to make its debut in UK
Launched in 2004 by brothers Laurent and Arik Bitton, the brand has taken a 1,500 sq ft store in London’s Brompton Cross.
The area is fast becoming London’s newest luxury address behind Bond Street, Sloane Street and Mount Street with high end retailers such as Philip Lim, Carven, Carolina Herrera, J Crew Women, Maje and Sandro all opening stores there.
Natalie Lintott, a partner in Cushman & Wakefield’s central London retail team which advised IRO , said: “IRO’s edgy appeal will ensure success in Brompton Cross – the brand fits perfectly into the eclectic and upmarket tenant mix in the area. Brompton Cross has gone from strength-to-strength in recent years and is now firmly positioned as London’s 'fourth luxury destination'.”
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