Intu Trafford launches drinks can recycling scheme
The scheme, which has been implemented by recycling programme Every Can Counts, aims to encourage the shopping centre’s 31 million annual visitors and over 6,000 staff to recycle their drinks cans.
The move follows research from Every Can Counts which found that 49% of shoppers had never used their local shopping centre’s recycling facilities. Availability and visibility of recycling points were cited as the main obstacles.
The scheme has seen the Every Can Counts team offer a drinks can recycling bin to each of the centre’s retail units and explain the programme and the benefits of recycling to retailers.
Richard Paxton, general manager of Intu Trafford Centre, said: “We have a strong track record of encouraging recycling and with this latest initiative we’re hoping to encourage even more of our staff and shoppers to recycle rather than bin their drinks cans.
“By increasing the number of can collectors available to shoppers and making them more visible with the Every Can Counts branding, we expect to recycle one million more cans by the end of the year.”
Every Can Counts is funded by the UK’s drinks can manufacturers, recyclers and fillers. The programme aims to increase the number of drinks cans recycled outside the home by providing practical advice and support, including providing free collection and communication materials, and help with finding recycling collection partners.
Ruth Meeke, programme manager from Every Can Counts, said: “Our research has shown that shopping centres are one of the top locations people consume canned drinks. When you consider that recycling just one can saves enough energy to power a TV for three hours and that Intu Trafford Centre has 31 million visitors annually the potential savings are immense.”
All of the drinks cans collected will be processed and recycled by Manchester based JWS Waste.
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