Intu to launch Elephant Parade tour
Elephant Parades instantly recognisable elephant statues are set to make a return to the UK this summer as part of a 375 day tour of Intus shopping centres.
From Glasgow to London, Manchester to Nottingham, Intu will be bringing the 100-strong elephant herd to its 13 of its shopping centres in what will be the longest-running Elephant Parade to date and its first ever nationwide tour.
Elephant Parade brings artists, celebrities and businesses together to create public art creations on life-size baby elephant statues to raise awareness of and funds for The Asian Elephant Foundation, a charity which supports elephant conservation projects.
Previous Elephant Parades in cities around the world have raised millions for elephant conservation and drawn contributions from public figures such as Ricky Gervais, Leona Lewis, Tommy Hilfiger, Jack Vettriano, and Joss Stone. Claudia Schiffer, BBC One Show’s Alex Jones, Mercy Delta and Magnetic Man are among the celebrities supporting the 2013 parade.
Trevor Pereira commercial director at intu commented: "Elephant Parade has set the standard for bringing the fun into supporting an important cause, and their elephant statues have become iconic around the world. We wanted to make this tour the people’s parade – to enable people from all walks of life to be part of an Elephant Parade, whilst also giving them exposure to a national audience for the first time.
"Raising lasting awareness of the conservation issues is as important this time round as just raising money for the Asian elephant. We have capped the prices of tour elephants so more people can get involved in fulfilling a dream to own one and our schools programme, the digital tour and the live painting workshops will give people more ways to get involved in the parade. Perhaps above all, this festival of colour will unite communities and give people from all walks of life a reason to smile as the elephants bring moments of surprise and delight that will make a normal day out quite special."
Intu’s Elephant Parade tour will launch on 17 July at a surprise location to be followed by displays of between three and five weeks at 13 of Intu’s shopping centres.
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