THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Intu student nights exceed expectations

The Intu chain of shopping centres has said its recent Student Night shopping events have exceeded expectations with 110,000 students attending.

GENERAL MERCHANDISE

Intu student nights exceed expectations

The Intu chain of shopping centres has said its recent Student Night shopping events have exceeded expectations with 110,000 students attending.

The ‘for one night only’ events featured a wide range of student discounts and deals as well as a party atmosphere with live bands and DJs.

Many centres reported growth in student footfall including Intu Trafford Centre which saw a 45% increase on the previous year. Some 14,500 students came through its doors, compared with 9,000 in 2013, with two thirds of visitors pre-registering for the event. Intu Metrocentre in Gateshead and Intu Eldon Square in Newcastle also reported a 50% increase in pre-registered visitors in comparison to last year.

Looking at individual retailers, some reported sales per hour equivalent to the first day of the winter sales. At Intu Trafford Centre, Sole Trader reported a 75% increase on sales over the previous year, while at Intu Victoria Centre, Nottingham, queues for Superdry, Urban Outfitters and OFFICE stretched along the mall for much of the evening.

Kat Lockwood, marketing assistant for Superdry, said: “Our working relationship with Intu has always been incredibly positive. We have a great partnership, the teams couldn’t be more accommodating and the success of the student events reflects this."

Roger Binks, customer experience director of Intu, added: “It’s exciting to see our annual Student Night events producing such impressive footfall and increased sales figures year on year. Our national coverage and customer focused business model really enables us to offer retailers added value; whether that’s by driving footfall through events with a difference, our marketing programmes and our access to 1.5 million visitors on Intu.co.uk.”

The events were held at  16 different Intu locations across England, Scotland and Wales. Each centre organised a variety of activities including DJs, live bands, Diet Coke ‘Pop up hunks’, celebrity appearances from TOWIE’s Joey Essex and the boys from Geordie Shore.  

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019