THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Intu launches media partnerships with Hello! and Cosmopolitan magazines

Shopping centre owner Intu has announced the launch of two national media partnerships with Hello! magazine and Cosmpolitan.

BRANDS

Intu launches media partnerships with Hello! and Cosmopolitan magazines

Intu is teaming up with HELLO! magazine to host a season of catwalk events inside its shopping centres while Cosmopolitan magazine will participate in Intu’s in-centre national Jean Genie campaign.

The Spring/Summer 2013 campaign with Hello! will include in-centre catwalk shows featuring both designer and high street names including Boss, Zara, Superdry, House of Fraser and Primark.

The Jean Genie campaign with Cosmopolitan will help shoppers to find the perfect pair of jeans with stylists providing free style advice and tips on finding the right accessories from retailers within the centres.

Trevor Pereira, Intu commercial director, said: "Being a national brand means that we can attract strong media partners who are excited by our 30 million unique visitors. And our retailers love these campaigns because they drive new waves of footfall to the centres for longer, increasing exposure to their products and therefore increasing sales."

Intu operates 15 shopping centres across the UK including the Trafford Centre in Manchester and Lakeside in Essex. The campaigns will run throughout April and May. 





  

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing