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Intu Lakeside signs up trio of new brands

A trio of brands have agreed terms with shopping centre owner Intu to join the line-up at Intu Lakeside.

SHOPPING CENTRES & RETAIL PARKS

Intu Lakeside signs up trio of new brands

A trio of brands have agreed terms with shopping centre owner Intu to join the line-up at Intu Lakeside.

Lifestyle brand Cath Kidston has opened a new store in the run-up to Christmas. Meanwhile, Italian hosiery retailer Calzedonia and lingerie brand Intimissimi are due to arrive next summer, ahead of the launch of Intu Lakeside’s leisure extension (pictured) at the end of 2018.

Sue Carvell, commercial director at Cath Kidston, said: “Cath Kidston’s expansion in its home market forms a key part of our current strategy and we’re incredibly excited to be opening our new store in one of the UK’s key retail destinations in time for the Christmas trading period."

High-end retailers already present at the centre include Hugo Boss, Mac and Victoria’s Secret. Intu is expanding its offer by creating 175,000 square feet of extra space for incoming leisure brands like Nickelodeon and Hollywood Bowl as well as 11 new restaurants.

Rebecca Ryman, regional managing director at Intu, said: “Cath Kidston, Calzedonia and Intimissimi are the latest top brands to select Intu Lakeside as the right destination from which to attract a high proportion of female and affluent customers from across the south east.

“We’re strengthening Intu Lakeside’s quality shopping experience with a number of exciting brands signing up for new or extra space, and the opening of Intu Lakeside’s complementary leisure offer next year will provide more places for shoppers to dine and play as part of their visit with us.”

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