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Intersport opens new concept superstore

International sports retailer Intersport has officially opened its first new concept superstore at the Rushmere Shopping Centre in Northern Ireland.


Intersport opens new concept superstore

The 4,500 square foot shop is situated adjacent to Debenhams and H&M on Rushmere’s south mall.

The all-new Intersport House of Sport at Rushmere will offer a gait analysis service and provide a base for a range of events on subjects such as nutrition and sporting injuries. 

The store offers a ‘zoned’ shopping experience with categories including training, running, team sport, swimming and young athletes. Brands such as Nike, Adidas and Under Armour are merchandised within the zones by category and gender.

in addition, the store has a strong focus on the female consumer with over 40% of the space dedicated to women’s running and training.

Neil Venables, general manager of Intersport UK, said: “We are delighted to have landed the first Intersport 2.0 new store concept at Rushmere. The Intersport mission is to inspire, serve and connect with the everyday athlete through performance sport and sport-inspired lifestyle. With Padraic’s investment and expertise this will see a fantastic sports store open with the consumer at its heart.”

Switzerland-based Intersport has more than 5,400 shops in 42 countries and plans to expand the number of its new Intersport 2.0 concept stores next year.

Rushmere Shopping Centre attracts over 6.5 million visitors a year. The 350,000 square foot shopping centre and 120,000 square foot retail park are anchored by Debenhams, Sainsburys, TK Maxx and Dunnes.

Rushmere Shopping Centre manager Martin Walsh said: “Intersport is a recognised world leader and innovator in sportswear and equipment retailing and we’re delighted to welcome the team to Rushmere. Its arrival is a big win for us and the wider area, and it represents a perfect fit among the many big names already present, complementing well the breadth of our wide retail offer which our customers demand.”

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