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Integrating Mobile Into Your Multichannel Strategy

How big is the opportunity to sell more products and services through mobile devices in today’s market?

CITY & CORPORATE

Integrating Mobile Into Your Multichannel Strategy

How big is the opportunity to sell more products and services through mobile devices in today’s market?

Steve Wind-Mozley, Ecommerce Director, Game Group, Rod Anthony, eCommerce R&D Manager, Aurora Fashions, Giles Delafeld, E-Commerce Director, Blacks Leisure Group plc and Fergus Boyd, Acting Head of eBusiness , Virgin Atlantic Airways will provide the answers at The Retail Bulletin's Multi Channel Summit 2011.

The event, sponsored by K3, will answer these burning questions:

•What proportion of retail sales will take place through mobile devices in the next 3 years?
•Will mobile shopping be undertaken mainly by younger shoppers?
•What are most engaging ways of marketing to customers through mobile devices?
•What can we expect from mobile vouchers in the next 2 years?
•How much of a threat is in-store barcode scanning to retail stores?
•Which technological advancements need to take place to maximise the mobile retailing opportunity?
•How can we approach security with mobile device payment?
•How important is it for retailers to have non transactional mobile applications?
•What are the key risks retailers should watch out for when implementing a mobile strategy
•What will mobile shopping look like in 2013 and when can we expect ROI?


Following the sell out success of the event this year the summit has moved to a bigger, central London venue and takes place on February 2nd 2011.

To see the full agenda and to register your place click here.

If you are a vendor and can help retailers integrate a mobile strategy then contact ians@theretailbulletin.com

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