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Insight: the future of retail is the connected customer experience

I recently attended the Omnichannel Summit hosted by The Retail Bulletin and it was a fantastic opportunity to network with likeminded retailers and industry specialists. During the day, I was engaged in (not for the first time over the last year), a lengthy discussion, debate, and deliberation with my peers around ‘Omnichannel’.

GENERAL MERCHANDISE

Insight: the future of retail is the connected customer experience

I recently attended the Omnichannel Summit hosted by The Retail Bulletin and it was a fantastic opportunity to network with likeminded retailers and industry specialists. During the day, I was engaged in (not for the first time over the last year), a lengthy discussion, debate, and deliberation with my peers around ‘Omnichannel’.

Omnichannel enables retailers to seamlessly engage with their customers across all channels. It can significantly improve the customer experience by ensuring that as customers move from channel to channel, their context and history moves with them. Consumers today expect this type of seamless experience from the companies they interact with most frequently. The promise of omnichannel back to the retailer has always been a better customer experience, barrier-free or frictionless shopping and enhanced brand differentiation.

The digital revolution has raised the bar for retailers. A retailer may offer a smartphone app, same-day delivery, personalised recommendations and even mobile or contactless payments, but if these capabilities don’t blend seamlessly across multiple channels, the customer experience will be inferior to that of a competitive brand who may do some or all these things well.

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RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process