THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Insight: new Waitrose report shows consumers are in control

Waitrose has launched its latest report on the UK’s top food, drink and shopping trends.

FOOD & DRINK

Insight: new Waitrose report shows consumers are in control

The fifth Waitrose Food & Drink Report reveals that today's consumer is firmly in the driving seat with regard to shopping and eating.

Based on a year's worth of Waitrose sales with input from retail experts, the study found that three quarters of UK consumers regard dining out alone as more socially acceptable than five years ago, with a third saying they ate out alone in the last month.

When it comes to diet, a common-sense approach now rules; strict plans or cutting entire food groups has fallen out of favour and carbs are well and truly back on the menu.

Waitrose managing director Rob Collins said: “Our research found people have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before. For example a staggering 65% of Britons visit a supermarket more than once a day on a regular or occasional basis. Over half of us don't decide what we're having for dinner until lunchtime; one in 10 of us will decide just before we eat. The consumer is in charge of their domain.”

Looking at trends, the reports reveals that Waitrose has seen a move to small, shallow trolleys as customers move away from doing one big weekly shop.

In addition, the report shows which region drinks the most bag-in-a-box wine, where in the country are you most likely to be served a local beer, and who is most likely to enjoy a port or sherry. It also gives an insight into details such as the UK’s favourite pie filling and the preferred sauce and side dish to accompany it.

The full report can be downloaded here.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy