THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Insight: £2.3bn pop-up shop economy a permanent feature in retail sector

A new study has found that pop-up shops have become one of the largest areas for growth in the UK retail landscape.


Insight: £2.3bn pop-up shop economy a permanent feature in retail sector

A new study has found that pop-up shops have become one of the largest areas for growth in the UK retail landscape.

Research by Dr Charlotte Shi (pictured), a lecturer in fashion branding and marketing at Nottingham Trent University, has found that pop-up shops are becoming important to big brands while also serving as an entry platform for market newcomers.

A report on Britain’s pop-up retail economy by the Centre for Economics and Business Research has estimated that pop-up retailing contributes £2.3 billion to the UK economy a year.

Shi said: “Pop-ups are at the forefront of today’s retail innovation and are being used by emerging and established brands alike to create new and innovative shopping experiences.

“It's suggested that many successful pop-up ventures transition into established retailers, and that a growth for the pop-up retail sector has been a catalyst for the regeneration of urban retail areas.

“Pop-up shops provide customers with a more approachable access to luxury brands and create different shopping experiences, like elements of surprise and novelty in holiday-themed temporary environments.

“Louis Vuitton, Burberry and more appear to be strategically using pop-ups as part of their integrated marketing strategies. They understand that modern and younger consumers want to enjoy experiences and are looking at pop-ups to stimulate them. We still shop in the high street, but our perception shopping offline is changing.”

Shi highlights recent data which showed that there were more than 10,500 pop-up shops in the UK, employing more than 26,000 people.

She added: “Pop-up shops have given retailers the opportunity to interact with customers, express the inspiration behind their collections and tell the story behind their products.

“Moreover, the extensive use of social media by brands around pop-up activity has served as an additional form of experiential marketing and created ongoing communities of interest.

“After starting in the UK in food and fashion industy, we expect pop-up shops will start to spread to other sectors. It's a clear area for growth and more businesses are recognising the potential of pop-ups.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy