IKEA wins consumers over with strong product offer
A poll of over 6,000 consumers, carried out by Verdict Research, reveals that Swedish furniture specialist IKEA is the nation's favourite retailer. IKEA's win demonstrates the importance of fulfilling consumer needs each time they visit your store or website with the right product mix. The retailer knows its consumers well and meets their needs consistently.
Bonmarche was placed second, with last year’s winner John Lewis in third place.
Maureen Hinton, Practice Leader at Verdict, comments,IKEA’s move from second place last year to top the polls in 2012 reflects the strength of its offer at a time when consumers are cutting back on spending on the home. Range and price are two key areas where IKEA has impressed its shoppers with both factors gaining high scores.
3rd John Lewis
“Value remains top of mind for consumers this year. But this is reflected not only in seeking low prices, but in prioritising quality, service and range. Consumers have higher expectations from their preferred retailer and seek a shopping experience that ticks all the boxes”, says Hinton.
This year Verdict is revealing, for the first time, new awards categories to reflect outstanding performances in consumer satisfaction levels in relation to the key drivers of consumer satisfaction; price, range, service and quality.
Categories and winners:
Price - Primark
Range - Schuh
Service - John Lewis
Quality - Waitrose
Magnus Holst, Communications Manager IKEA FAMILY, will present a case study, How To Make A Loyalty Programme Work At IKEA at the Retail Bulletin’s Customer Loyalty Conference, June 13th 2012. Sponsored by The Logic Group, other confirmed speakers include Costa Retail, The White Company, Shop Direct Group, Orange-France Telecom, Lush, Joules Ltd, Just-Eat, Topshop, Tesco Plc,Great Ormond Street Hospital Children’s Charity, The Logic Group, Empathica, Visa Europe, ICLP, FICO.
With excellent networking opportunities throughout the day and a chance to ask our customer loyalty experts their burning questions through our interactive conference sessions and Twitter feed, can you afford to miss this high-quality Conference? Click here for more details and registration.
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