Ikea to introduce new loyalty programme for businesses
Ikea is to work with retail finance and loyalty specialist Ikano on a new loyalty programme aimed at small businesses in London.
Membership of Ikea Business will be initially available to SME and start-up business customers of Ikea’s Wembley, Croydon, Lakeside and Tottenham stores. Programme membership will offer personal service and immediate payment at the Ikea Business Point in store, as well as the opportunity to attend free business start-up workshops and networking events in the London stores.
As part of the project, Ikano has upgraded Ikea’s database to enable it to store additional business details, and has provided training on the membership programme’s enrolment to Ikea staff.
Ikano already manages the retailer’s consumer based Ikea Family card, along with the Home Card and point of sale loan finance products for Ikea’s 18 UK stores.
Ikano’s commercial director Dan Joy said: "By assisting in the delivery of Ikea Business’s loyalty programme, Ikano can further help IKEA to develop and nurture its relationship with its customers, and this is why we’re delighted to be involved in this project."
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