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IKEA takes No.1 spot

The company is now the UK's leading home furnishings retailer after bucking the trend

CITY & CORPORATE

IKEA takes No.1 spot

Like-for-like sales in the UK and Ireland rose by 1% to £1.2bn during the 12 months to the end of August.

This was despite the home furnishings sector market shrinking by 7.4% during 2009 as consumers tightened their belts.
The rise was enough to give IKEA a 6% market share, making it the UK’s most popular supplier of everything for the home for the first time, according to figures compiled by Verdict Consulting.

Growth in kitchen sales was particularly strong during the year, rising by 11% on a like-for-like basis. It also launched a full kitchen service package to plan, deliver and install kitchens.

Strong growth also came from sales of storage solutions, which were up 11%, while sales of dining room furniture rose by 9% and children’s products were up 4%.

The group also plans to launch an improved home delivery service next year, increasing the number of different products customers can buy online by more than 500, from the current 3,700.

Martin Hansson, Ikea UK and Ireland’s country manager, said: “It has been another challenging year for us but despite the overall home furnishings market being in decline, we have delivered a small growth.
“By focusing on two key areas – affordability and improved service levels – I am convinced we will continue to see stable, if not increased, visitation to our Ikea stores over the coming period. I believe we will achieve growth by continuing to lower our prices.”
This is just the second time that Ikea has published sales figures for the UK and Ireland. It broke with its previous secrecy at the beginning of October by publishing profit figures for the whole group for the first time ever.

It said it had seen group-wide sales growth of 1.4% to £18.9bn during the year to the end of August, with its net profit increasing by 11.3 % to £2.2bn.
The Ikea Group operates 280 stores in 26 countries, with 34 franchises in 16 countries and territories.

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