Ikano recognised twice at national loyalty awards
The business, which was shortlisted in five categories at the awards, celebrated the award for Best Use of Customer Analytics/Data in a Loyalty Programme with its client Monsoon, in recognition of its active role in the UK fashion retailer’s loyalty programme.
Ikano Insight’s ability to use expert, detailed analysis to deliver greater value for customers, was cited among the reasons for the accolade.
Ikano Insight also received the award for Best Coupon or Voucher Based Loyalty Programme with its client the iconic British fashion brand, Jaeger. Here the business was recognised in particular for the impressive strategic planning and management of the reward scheme used to increase value for Jaeger’s customers.
“We are delighted to win these awards alongside our clients, and for the team to have been recognised for the fantastic work they do in turning data into valuable, actionable insight,” explains Lindsey Ulanowsky, general manager at Ikano Insight.
“Online, mobile and social media have changed the landscape of the retail sales environment forever, and we are using customer data within this framework to continually improve the customer experience for our clients’ customers, as it’s understanding this human element that counts the most.”
Ikano Insight was also shortlisted in the following categories: Best Loyalty Industry Innovation, Best Use of Technology in a Loyalty Programme and Best Loyalty Programme of the Year. Other winning brands on the night included Nectar, Orange and British Airways. Ikano was also shortlisted for two accolades at last year’s Loyalty Awards.
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