IAB demystifies mobile advertising
“We designed this guide to provide everything an agency or marketer would need to create a mobile advertising campaign,” said Jeremy Fain, Vice President of Industry Services at IAB. “Marketers and agencies are now creating multi-screen campaigns and mobile is playing an increasingly significant role as more advertisers use it to reach their customers.”
“The sheer size of the population using mobile data services today across a diverse array of devices is compelling savvy marketers to use mobile advertising to reach their customers,” said Gary Schwartz President and CEO, Impact Mobile, and Co-Chair of the IAB's Mobile Committee. “We developed the Mobile Buyer's Guide to give marketers and agencies the toolkit they need to create successful mobile campaigns.”
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