Hugo Boss to double up at Liverpool ONE
The fashion brand is upsizing by expanding into the floor above its existing store.
Situated on Peter’s Lane, the store will stock BOSS’s full range of clothing as well as the brand’s trademark colognes and accessories. It will also become the first BOSS store in Liverpool to stock womenswear following the creation of a new womenswear section on the ground floor.
Due to open this autumn, the store will feature a new double-height glazed façade.
Stephen Born, managing director of Hugo Boss, said: “Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened. Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”
Other brands to upsize at Grosvenor Fund Management’s Liverpool ONE include Zara, which unveiled its 27,000 square foot flagship on South John Street last year. Zara’s opening coincided with the debut of Michael Kors on Liverpool ONE’s Peter’s Lane, which was the brand’s first store in the region.
Miles Dunnett, director of portfolio management at GFM, said: “BOSS’s decision to double its presence in Liverpool ONE reflects the brand’s strong performance on Peter’s Lane. It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region. The upsized BOSS joins brands such Ted Baker, Reiss, Michael Kors and Beauty Bazaar Harvey Nichols in achieving that objective.”
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