THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Hugo Boss to double up at Liverpool ONE

BOSS is to extend its Liverpool ONE store to create a new 4,158 square foot boutique.

GENERAL MERCHANDISE

Hugo Boss to double up at Liverpool ONE

BOSS is to extend its Liverpool ONE store to create a new 4,158 square foot boutique.

The fashion brand is upsizing by expanding into the floor above its existing store.

Situated on Peter’s Lane, the store will stock BOSS’s full range of clothing as well as the brand’s trademark colognes and accessories. It will also become the first BOSS store in Liverpool to stock womenswear following the creation of a new womenswear section on the ground floor. 

Due to open this autumn, the store will feature a new double-height glazed façade.

Stephen Born, managing director of Hugo Boss, said: “Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened. Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”

Other brands to upsize at Grosvenor Fund Management’s Liverpool ONE include Zara, which unveiled its 27,000 square foot flagship on South John Street last year. Zara’s opening coincided with the debut of Michael Kors on Liverpool ONE’s Peter’s Lane, which was the brand’s first store in the region.

Miles Dunnett, director of portfolio management at GFM, said: “BOSS’s decision to double its presence in Liverpool ONE reflects the brand’s strong performance on Peter’s Lane. It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region.  The upsized BOSS joins brands such Ted Baker, Reiss, Michael Kors and Beauty Bazaar Harvey Nichols in achieving that objective.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019