THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Hugo Boss raises sales and earnings outlook

German fashion brand Hugo Boss has raised its sales and earnings outlook for 2015 as it looks to increase its store portfolio and exploit growth potential in Asia.

CITY & CORPORATE

Hugo Boss raises sales and earnings outlook

The group said it had raised its sales target to €3 billion and expected EBITDA to reach €750 million. The Group had previously forecasted sales of €2.5 billion and EBITDA of €500 million.

Chief executive Claus-Dietrich Lahrs said: "Hugo Boss has turned in a dynamic performance in the past two years. I firmly believe that we will continue to outperform our competitors in terms of future growth. Our strong brands and the further optimization of our successful business model will be the platform for this."

The group said it plans to generate around 55% of its sales from its own retail business in 2015. In addition to growth in the existing stores, there are plans to open 50 new stores each year. It is projecting that sales in Asia will almost triple by 2015 compared with 2010, mainly as a result of sharp increases in China.

In addition, the group is predicting considerable growth for the Americas, and the group’s womenswear business and shoes and accessories product segment are also expected to grow sales.

Lahrs added: "We want to make two-thirds of our sales from own retail. We will do this by opening new stores and also taking over franchise partners."

Earlier this Hugo Boss bought 15 franchised stores from UK retailer Moss Bros for £16.5 million.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing