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Hugo Boss expands Liverpool flagship

Hugo Boss has begun a major expansion and remodelling of its flagship store at Liverpool’s Metquarter.

GENERAL MERCHANDISE

Hugo Boss expands Liverpool flagship

Hugo Boss has begun a major expansion and remodelling of its flagship store at Liverpool’s Metquarter.

The German fashion brand is increasing the size of the store by taking an additional floor and is remodelling both the interior and exterior. The brand will relocate to another store in Metquarter for two months while the work is being carried out.

Hugo Boss’s investment follows Savile Row tailor Gieves & Hawkes taking a new ten year lease and doubling its floorspace to over 3,600 square feet to make the Metquarter store its largest outside of Central London. In addition, independent jeweller Mococo has committed to a new ten year lease and is tripling the size of its unit at the shopping centre.

Jennina O’Neill, Metquarter centre manager, said: “Since the acquisition of the asset in 2012 the new owners and their asset management team have focused on ensuring that current retail tenants have benefitted from more intensive retail and marketing related support to drive brand awareness and retail sales performance.  

“This approach has resulted in the majority of our retailers sales performances growing healthily in 2013 and 2014 and ultimately, improved their long-term commitment through these store investment and refurbishment programmes.”

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