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House of Fraser aims to rapidly scale its online business

Leading department store partners with ChannelAdvisor to boost online performance

OMNICHANNEL

House of Fraser aims to rapidly scale its online business

Aiming to improve its brand presence and rapidly scale its online business, House of Fraser has signed a deal to use ChannelAdvisor’s Marketplaces platform to sell on eBay.

House of Fraser Finance Director Ray Kavanagh said, “Operating from one comprehensive product feed will allow us to streamline our strategy and reduce IT costs and on-going development work, whilst having a clear focus in real-time on sales and margin from one simple interface."
The premium department store strives to offer its customers an enjoyable and pleasant shopping experience both online and in store.
 House of Fraser will be using ChannelAdvisor’s Managed Services for its Marketplaces campaigns. Kavanagh continues, “We will be updated with weekly status calls and quarterly account planning as well as receiving online strategy advice, all without using our own resources.”

The Retail Bulletin’s 3rd Multichannel Retailing Summit 2012 will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated multichannel strategies. The one-day event will be fully interactive and gives delegates the chance to ask questions and discover insights from retail experts in the multichannel space.

The event, which will be held in London on 1st February 2012, is retailer-led and confirmed speakers include Tesco.com, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group, Halfords, Alexon Group plc, , Everything Everywhere, o2 Telefónica, Penhaligon, Joules Clothing, Adnams Plc, Best Buy UK, Collect Plus, Norbert Dentressangle. Click here for full details.

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