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Honey Birdette set to open two US stores

Lingerie retailer Honey Birdette is to open its first physical stores in the US later this year.

FASHION

Honey Birdette set to open two US stores

Lingerie retailer Honey Birdette is to open its first physical stores in the US later this year.

The move will mark the brand’s entry into its second marketplace outside of Australia following the launch of three stores in the UK since 2016.

The first US store is due to open in Westfield Century City in California in October and will be followed by a further store opening in Westfield UTC Mall in November. Honey Birdette has also set up a new US office based in Hollywood.

The brand recently launched a new campaign set in the US. Titled L.A. Story, it stars Russian model Kristina Sheiter and Australian actress and model Sarah Stephens as they explore LA’s most iconic locations.

The Honey Birdette L.A. Story collection will be available exclusively at Honey Birdette boutiques in Australia and the UK as well as via the brand’s Australian, UK and US online stores.

Honey Birdette said it is currently exploring opportunities for other premium locations for stores across both the US and Europe.

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