Homewares specialist Rapid Discount Outlet operates best retail website in Q3
Liverpool-based Rapid Discount Outlet has taken the top spot in the table of the best performing retail websites in Q3, according to the latest quarterly testing undertaken by digital specialist Sitemorse on the websites of the UKs top 500 retailers.
The retailer runs its online store alongside a large physical outlet in the centre of Liverpool and has moved up seven places in the table to grab the top spot with a score of 8.48 out of 10, which has enabled it to dislodge Futon Company from the pinnacle in Q3.
While Futon Company slipped two places the garden centre business Jo Alexander held on to its position in second place with a score of 8.22, which represents a minor improvement on the 8.12 it achieved in Q2.
The testing of the 500 sites is undertaken by Sitemorse using automated software that, page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks to Quality, User Experience, Accessibility, Performance and SEO capability of each of the websites.
The biggest climber this quarter in the top 20 of the table was online drinks specialist BEERmerchants.com that moved up 198 places to 13th spot with a score of 6.46 compared with 3.22 the last quarter. It was joined by three other newcomers to the top 20 - clothing/footwear retailers Rohan Designs, which climbed 97 places to 11th spot, Wynsors World of Shoes, up 34 to 18th and Anya Hindmarch, up 27 to 19th.
There were also impressive performances by the new names in the table this quarter as three of the four managed to be placed in the top 20. Netto Foodstores was positioned in 14th spot with an opening score of 6.36, while Albermarle & Bond was in 15th spot with a score of 6.34, and just behind it was Shellys London with 5.78. The weaker of the newcomers was Mills / One Stop that placed in 231st spot with 2.96 out of 10.
Among the big climbers in Q3 were: The Watch Hut, up 201 places to 36th spot, Hornby, up 174 places to 117th spot, New Look, up 169 to 213, and JD Williams, up 166 to 202. In contrast the major fallers this quarter included: Mappin & Webb, down 196 to 338, Conran Shop Holdings, down 186 to 285, Tissot, down 177 to 329, and Department store Studio, down 177 to bottom place in 404th spot. Studio was joined in the bottom 10 by another big faller Harveys Furniture, down 139 to 402.
See Table HERE
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