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Homewares see upward trend while fashion continues to struggle

Sales figures from BDO Stoy Hayward’s High Street Sales Tracker for the week ending 23 August revealed total sales down 4.3 per cent.

GENERAL MERCHANDISE

Homewares see upward trend while fashion continues to struggle

Overall sales plunged by 4.3%, which represents the steepest fall in overall takings for seven weeks.

Non-fashion: -2.6%

Non-fashion retailers saw takings slide, with sales across most sectors subdued. The easi

ng of demand across the luxury sector was the most pronounced trend. In other categories the lack of footfall negatively impacted takings.

Fashion: -5.6%

It was a pretty quiet week for most fashion stores, with sales suffering from a shortage of discounting activity and lower footfall. The vast majority of mainstream stores failed to post positive results, with womenswear especially weak. Specialists fared better, with leisure wear selling well for a second consecutive week.

Homewares: +2.8%

The recent good run continued this week, with demand improving in most categories. Sales have now grown for five out of the last six updates, confirming supporting evidence that the better housing market is having a positive impact on sales.

Non-Store: +59.5%

Despite the fine weather, sales made via non-store channels continued to grow strongly this week, up 59.5%. Most areas witnessed higher demand, with clothing sales especially buoyant.

Don Williams, Retail Partner at BDO Stoy Hayward, says: “Against the backdrop of fine weekend weather and a general dearth of promotional activity, shoppers largely avoided the high street this week. Although the recent resurgence in homewares continued, with growing evidence that the improved housing market is helping to prompt big ticket purchases, fashion sales remained firmly negative as did luxury and specialist goods. However, non-store sales continued their upward trend,” he concludes.

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