THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Homewares see sharp uptake in July while fashion plunges

Sales of homewares saw their first improvement in 12 months during July, according to the latest edition of the BDO Stoy Hayward High Street Sales Tracker.


Homewares see sharp uptake in July while fashion plunges

However, fashion declined steeply, reflecting the fact that consumers were reluctant to buy summer ranges given the unsettled weather. The change of focus towards new full priced lines also had a negative eff
ect, while uncertainty over the swine flu outbreak may have impacted footfall. In other areas, sales of non-fashion items grew modestly.

Overall, like-for-like sales across mid-market retailers retreated by 2.5 per cent in July compared to last year.

Don Williams, Retail Partner at BDO Stoy Hayward, said, “The strong rebound in homewares has certainly provided some long overdue good news for retailers in those sectors. However, fashion had a particularly difficult month due to a lack of “barbecue weather.” This supports our view that the recovery in consumer spending is patchy and by no means uniform. Retailers are having to work hard to achieve conversion on a day by day, week by week basis as there is a lack of clarity about demand going forward,” he concludes.


Fashion: -4.2%

Fashion retailers saw takings fall during July, with like-for-likes sales down 4.2 per cent. Demand was reported to be soft in most areas with only a handful of stores bucking the general negative picture.

Non-fashion: +1.2%

Non-fashion like-for-likes increased by 1.2 per cent. Leisure goods and gifting were the strongest performing categories, helped by the start of the school summer holidays, while health and beauty underperformed.

Homewares: +1.2%

After 12 months of uninterrupted decline, homewares like-for-likes rose by 1.2 per cent. This is an excellent outcome, given the real weakness in demand last year did not start until September. Demand was up in most areas, with furniture and textiles the most positive, helped by movement in the housing market as well as generous discounts.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing