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Homebase raises funds for Alzheimer’s Society through sales of Memories plant
Dianthus Memories plant

Homebase has launched a Dianthus “Memories” plant to help raise money for its charity partner Alzheimer’s Society and its sister charities in Scotland and Ireland.

GENERAL MERCHANDISE

Homebase raises funds for Alzheimer’s Society through sales of Memories plant

Homebase has launched a Dianthus “Memories” plant to help raise money for its charity partner Alzheimer’s Society and its sister charities in Scotland and Ireland.

The DIY retailer and garden centre will donate 25p from the sale of every Memories plant to the charities which will go towards helping people with dementia to stay in their own homes for longer and to maintain their independence.

Amy Whidburn, head of corporate responsibility for Homebase, said: “There really is no place like home and familiar aspects of gardening can prompt reminiscence. We’re excited to be selling the hardy Memories flower, which makes a great addition to a dementia friendly garden, as well as raising vital funds for Alzheimer’s Society.”

Jeremy Hughes, Alzheimer’s Society chief executive, added: “The garden is such an important focal part of people’s homes. It’s wonderful that sales of the Dianthus Memories plant will go towards helping so many people with dementia to remain living in their own home, enjoying their gardens and feeling safe in familiar surroundings whilst maintaining their lifestyle and independence.”

The money raised from the sales of Dianthus Memories will fund initiatives such as Singing for the Brain groups, Dementia Cafes and Dementia Support services around the UK and Ireland.

Together Alzheimer’s Society, Alzheimer Scotland and The Alzheimer Society of Ireland are Homebase's charity partner for the period 2013 to 2015.

 

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