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Homebase enhances mobile commerce proposition with launch of Reserve & Collect app

The retailer confirms online sales from mobiles have increased over 600% in the last year


Homebase enhances mobile commerce proposition with launch of Reserve & Collect app

The retailer confirms online sales from mobiles have increased over 600% in the last year

Homebase has launched a free “on the go” shopping platform, to leverage the 3 million stock checks that customers have made on this financial year.
The Apple OS Homebase app includes over 30,000 browsable products. Customers can use the app to check stock and reserve 20,000 products for in-store collection in all 330 UK Homebase stores. Online Homebase product stock enquiries have increased 30% since October 2009, with the decorating category receiving the highest volume of stock checks.
Products featured on the app are in 13 categories including; 158 ‘ecohome’ products; 159 Homebase ‘best buys’; and a temporary ‘Christmas’ category with 1,496 festive products all now accessible from Apple iPhone, iPad or iPod Touch devices.
With customer reviews an increasing factor in driving online customer engagement, Homebase has added an additional feature for its app which allows users to organise search results by customer review score. 
Reserved products are guaranteed to be ready for collection within 3 hours – the fastest multi-channel shopping service in the UK DIY sector.
Homebase’s drive to become the UK’s leading multi-channel home enhancement and DIY retailer has led to a 33% year-on-year increase in unique visitors to  Having identified cross-channel sales as a key business strategy, Homebase is also proud to reveal customer research confirming 40% of Homebase customers go online before shopping in-store.
Harvey Bennett, Homebase head of multi-channel & planning, confirmed today that Homebase’s  approach to retailing has led to Homebase online sales increasing +63% in 12 months. 
The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies.
If you would like to attend as either a delegate or Networking Partner, go to

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