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Homebase appoints new marketing director

Homebase has appointed Chris McDonough as its new marketing director.

GENERAL MERCHANDISE

Homebase appoints new marketing director

Reporting to Homebase managing director Echo Lu, he will become part of the retailer’s leadership team when he joins the business on 1 December.

McDonough was previously UK marketing director at Asda where he was responsible for retail, home shopping, George and financial services. Prior to that, he worked as UK managing director for brands within Molson Coors, and as UK marketing and R&D director for dairy giant Muller where also had overall responsibility for the Irish business.

He started his career at Mars where he progressed through various commercial and marketing roles to become German pet care commercial director after working in several roles across Europe.

Commenting on his appointment, Lu said: “I am delighted that Chris is joining the team and look forward to welcoming him to the business. With his functional expertise, diverse experiences and collaborative style, he will be a great asset as we go through the next stage in our journey to be a more customer focused brand.

“I would also like to thank Jo Kenrick for her dedication and contribution in the four years she has been with Homebase and wish her all the best in her future career in non-executive roles.”

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