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Homebase appoints new managing director

Home Retail Group has appointed Echo Lu as managing director of its Homebase chain.

GENERAL MERCHANDISE

Homebase appoints new managing director

Due to join Homebase on 20 April, Lu previously worked with Tesco for ten years where her most recent roles were group business planning & insight director and property director for Tesco UK & Ireland.

Prior to that, Lu held a number of roles in Tesco’s Asian business, including chief operating officer for China, operations director for East China, and commercial buying for grocery.

John Walden, Home Retail Group chief executive, said: “Echo has significant, broad-based retail experience both in the UK and the rapidly evolving Asian region, and importantly has been an agent for positive change throughout her career. 

“She is the ideal candidate to lead Homebase and its productivity plan, as we improve the store operational standards and customer service, develop stronger customer propositions and accelerate Homebase’s digital capabilities, and realise its potential for greater growth.”

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