Holland & Barrett unveils new look store model in London
The newly remodelled 1,400 sq ft store on Gracechurch Street will be the chain’s 712th in the UK. Bespoke fixtures include a “Shake-A-Whey” mix-and-go bar for sports enthusiasts to purchase single protein shakes to take away, and a pick and mix fruit, nuts and seeds stall.
As part of the refresh, the new store will open at 7.30am to serve commuters and also includes an increased selection of chilled food and drinks.
Speaking at the opening, Peter Aldis, chief executive of Holland & Barrett’s parent company NBTY Europe, said the redesigned store reflected the changing profile of health food customers.
“Being healthy means many different things to different people” said Aldis. “In London particularly we are seeing a hugely diverse range of customers shopping for traditional products like Vitamin C, through to special diets, sports nutrition and healthy food-to-go items.
“That’s why this new store has been modelled with convenience in mind, to help people maintain their health and well-being in the easiest way possible.”
Holland & Barrett is part of the NBTY Europe Group which operates more than 900 health food stores globally, including the GNC brand in the UK, De Tuinen in The Netherlands and Essenza in Belgium. It recently posted pre-tax profits up 30% to £74million on sales up 9% a year to £335 million.
Mintel data released this week showed the UK market for dietary supplements for men had grown by 25% this year from £4.1 to £5.1 million.
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